Madtown Nutbrown, Ambergeddon, Hopalicious—just a few of the popular flagship beers from Madison’s Ale Asylum that Minnesotans could only find by crossing the border into Wisconsin. That is, until now.
Madison, Wisconsin’s Ale Asylum announced today that it will begin distributing five of its brands this month in Minnesota. “We have begun a soft launch into the market as of this week to give us a chance to personally get to know some fine people prior to the all-out product launch blitz,” says Otto Dilba, Ale Asylum’s co-founder and vice president. Minneapolis’ Republic will host the launch party on December 7, as Ale Asylum progresses to statewide distribution throughout December.
Signing on with beverage distributor, Bernick’s, Ale Asylum will be tapping into the Minnesota Market with its popular American pale ale, Hopalicious, as well as Velveteen Habit, Dr. Vennum, Madtown Nutbrown, and Ambergeddon, available for purchase in liquor stores such as Haskell’s, Elevated Beer Wine & Spirits, and Cheers Wine & Spirits. Dr. Vennum is typically a seasonal beer, but due the brands’ popularity in their other markets, Ale Asylum decided to make this IPA available exclusively in Minnesota this winter in tandem with their launch.
“We’ve eagerly anticipated this market entry for quite some time,” says Dilba. “Ale Asylum brews boldly, using all-natural and hand-chosen ingredients. From the mill house to packaging, we make decisions on what is best for the beer in order to ensure the consistency and quality that today’s craft beer drinker demands.”
Founded in 2006 by brewer Dean Coffey and Otto Dilba (both formerly of Angelic Brewing Company in Madison), Ale Asylum has built itself into Wisconsin’s third largest craft brewer. The brewery is known for brewing styles that fall in line with Germany’s legendary 500-year-old beer purity law, Reinheitsgebot. With that purist mentality, all of Ale Asylum’s are unfiltered and use “no additives, preservatives, fruits, horse hooves, fish guts or extracts,” according to the website. Water, malt, hops, and yeast. Simple as that.
“Now is the right time for us to enter into Minnesota because we have solidified any capacity concerns,” Dilba says. “We’re ready and we know our fine neighbors to the west are thirsty!”