The Brewer’s Dilemma: Are hard seltzer and NA a trend or the future of the industry?

Ask any market researcher in 2015 to define the future of craft beer and the answer would have been “more beer.” Craft brewing was soaring, with brewery numbers overtaking the pre-Prohibition era and a veritable flood of SKUs hitting liquor store shelves. Ask that same economist about the future of beer in 2019 and the … [ Read more]

Rise of the Super Yeast: Will an ancient Norwegian yeast revolutionize American craft beer?

I n early 2017, Lance Shaner received a package in Chicago postmarked from Norway. With great anticipation, he delicately opened the box, revealing contents that had the potential to shape the trajectory of modern craft brewing. The product wasn’t a new one, though. It was ancient. To Shaner’s relief, the contents had survived their journey. … [ Read more]

The Evolution of of Brewing Tech: Innovations that have redefined beer in the modern age

Today’s brewing scene is a long way from the rudimentary brewing vessels available to the earliest brewers. Heck, it would look completely foreign to the brewers of the mid-20th century. The sheer volume of breweries would be one surprise, as would the beers themselves—hazy IPAs, pastry stouts, wine barrel-aged saisons.  Equally as shocking, though, would … [ Read more]