Seeing green: Looking past the label to separate sustainable from superficial

green•wash (grēn’wŏsh’, -wôsh’) — The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. When a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact. You’re standing in … [ Read more]

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