How It’s Made: Behind the scenes at Woodchuck USA

Photos by Aaron Job

Photos by Aaron Job

This post and video is sponsored by Woodchuck USA

You may know who took home the gold in this year’s Kind-of-a-Big-Deal Readers’ Choice Awards, but do you know how the awards themselves got made? We had the opportunity to visit Woodchuck USA in November to witness firsthand each step in the crafting of the 2018 gold award plaques.

The company’s workshop is located in Minneapolis’ St. Anthony Main neighborhood. Inside the warehouse, lasers rhythmically cut back and forth, etching designs into large sheets of wood. A full sheet can take hours to complete, and the workshop is always staffed. Sawdust hangs in the air and the smell of various types of woods and varnishes permeates the building. Day in and day out, this buzzing assembly line methodically brings to life notebooks, signs, engravings, and products like this year’s Kind-of-a-Big-Deal Readers’ Choice Award plaques.


Woodchuck USA was founded with a simple mission: put nature back into people’s lives. We are meant to have a deep connection with the Earth, and we want to be a daily reminder of that with our real wood products. It’s also important to us to bring jobs back to America, while bringing quality products back to consumers. With every product sold, we plant a tree. It’s our way of making a better world for future generations. It’s not about us, it’s about our planet and how we can make a difference now.