Indeed Brewing Company unveiled updated packaging for its three flagship beers, Day Tripper Pale Ale, Midnight Ryder Black IPA, and Dandy Lager, the newest beer to be officially given the “flagship” title from the Northeast Minneapolis brewery.
The designs for the cans still feature artist Chuck U’s distinctive artwork, with the character or creature tied to each individual beer featured more prominently, inspiring the new tagline “We Are Thirsty Creatures Indeed.” The cans also include a more streamlined design, more legible beer names, and simplified flavor notes.
Through working with Minneapolis-based branding and design firm Duffy & Partners, the same company that helped Summit rebrand itself last year, the brewery sought to strength its existing brand and bring the packaging for each beer style in its lineup under one umbrella to make it easier for consumers to identify Indeed beer whether it’s on a shelf, cooler, menu, or tap tower.
The rollout of the new packaging will happen gradually as the company works through existing inventory of packaging materials. The first can with the refreshed look and feel to hit shelves will be Dandy Lager, expected at the beginning of July.