A-B InBev acquires majority stake in Virtue Cider

Virtue Cider // Photo courtesy of Virtue Cider's website

Virtue Cider // Photo courtesy of Virtue Cider’s website

Anheuser-Busch InBev announced it is purchasing a majority stake in Fennville, Michigan’s, Virtue Cider.

The cider company was started in 2011 by Stephen Schmakel and Gregory Hall, former Goose Island brewmaster and son of founder John Hall, after Hall stepped down as brewmaster following A-B InBev’s acquisition of Goose Island.

According to Brewbound, the sale of Virtue Cider was struck out of necessity. The company was failing to pay its suppliers and in May, the U.S. Department of Agriculture imposed a sanction that restricted Virtue Cider from “operating in the produce industry.”

Read more about the acquisition and what it means for Virtue Cider at brewbound.com.


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