Atwater Brewing launches new brand, three new beers in January

New Atwater Brand and Labels

New Atwater Brand and Labels

“Atwater Brewery. Born in Detroit. Raised Everywhere.” It’s the new marketing slogan that will be found on Atwater’s new beer labels.

Started in 1997, the Detroit-based brewery is updating the company’s look with artist-created labels from renowned Detroit artist Tony Roko. In addition to the updated bottle and can designs, Atwater announced they will be releasing three brand new beers in January, which will be the first to carry the new artwork.

According to a press release the three beers are Going Steady IPA, a grapefruit session ale that “rocks any situation while keeping you rock steady,” Corktown Rye IPA, a spicy, sweet, bitter aromatic rye malt with a caramel backbone, and Tunnel Ram, an imperial bock that Atwater calls “the big block of big bock.”

Learn more about Atwater Brewery’s new artwork and beers at

The Mill Post Bottom Graphic


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