What started as a joke—selling packages of air snagged in Banff National Park—has become a trend, reports Public Radio International.
Edmonton, Canada-based Vitality Air first put a sealed plastic baggie of air from the Canadian Rockies online to see if it would sell a little over six months ago. When someone actually bought it, they started bottling air—and people in China have been clamoring for it ever since.
The company’s first 500 containers sold quickly, and they’re sending 4,000 more. Each container has roughly “150 breaths of fresh air” and costs $23. Which is a small price to pay, given Beijing’s current Red Alert status due to smog.