The feds made the brewery change the name of its Lavender Sunflower Date Honey Ale so that the acronym was no longer apparent.
The reason the charge is happening now is because the brewery did not face federal regulation until it started to cross state lines. Even after they expanded beyond Minnesota, Indeed chose to keep LSD beer within the state. Regulators were concerned that the name implied there were drugs in the beer.
But as the brewery expanded to more Wisconsin markets and all of North Dakota this year, and they wanted to bring the beer to all their customers.
“We tried to find a way we could keep it on the label, like could we spell out the words and just bold the first letters,” Whisenand said. “But unfortunately we sell a regulated product and there’s not much you can do when the feds say no.”
Lavender, Sunflower Honey, and Dates Honey Ale used to only be available in 750-milliliter bottles, but will now be sold as four-packs of 16-ounce cans. It is also on tap at Indeed’s Northeast Minneapolis taproom.
[H/T Pioneer Press]