The increasingly-popular 16oz. tallboy can may have just met its match (or its long-lost little brother, as it were).
Indianapolis’ Flat12 Bierwerks will release Pinko! Russian Imperial Stout (10.5% ABV, 86 IBU) later this month in 8oz. “stubby cans.” A press release from Flat12 calls the packaging a “craft beer industry first.”
“We first introduced PINKO! in limited quantities on draught, and then in 4-packs of 12oz bottles,” Marketing Director Valerie Green said in a press release. “This year, we’re introducing the beer in 6-packs of 8oz cans. When creating this package and design, we wanted to make something as unique and epic as the beer itself.”
The Growler’s crack research team took to Google to investigate whether this really is a first for the U.S. craft beer industry.
On the macro side of things, we found examples of 8oz. cans from Coors Light and Budweiser (both in the taller, Red Bull-style “slim cans”) and 7oz. pony bottles (such as Miller High Life and, closer to home, Wisconsin’s Rhinelander Export Lager).
So, to borrow from Discovery Channel’s Mythbusters, as far we can tell, Flat12’s claim of being the first U.S. craft brewery to package in this format is: