IPA craze hits China after Xi has pint with Cameron

Chinese President Xi Jinping (l) and British Prime Minister David Cameron (r) share a pint at the The Plough on Cadsden // Photo via WPA Pool, Getty Images

Chinese President Xi Jinping (l) and British Prime Minister David Cameron (r) share a pint at the The Plough at Cadsden // Photo via WPA Pool, Getty Images

Two politicians walk into a bar. Suddenly, the world’s largest nation is clamoring for India pale ale.

That’s the story from an official state visit by Chinese President Xi Jinping to England, where he ate fish and chips and drank a pint of Greene King IPA with Prime Minister David Cameron. President Xi enjoys a cult of personality in China and, since the visit, demand for the IPA has exploded. PFB Trading, Greene King’s exporter to China, has just sent 75,000 bottles of the IPA to Tianjin.

In general, Chinese demand for foreign beer is growing, up 200% since 2012, even as domestic production of beer is slightly tapering.

And the location of that pint, The Plough at Cadsden, has since become a destination for Chinese tourists.

[H/T Yahoo! News]


The Mill Post Bottom Graphic

Speak Your Mind