Minnesota’s brand label registration system goes online


Every beer sold in the state of Minnesota, whether it’s a one-off at a local taproom, a Belgian import, or craft beer produced in another state, must be registered with the Minnesota Alcohol and Gambling Enforcement Division (AGED).

Until about a month ago, that registration process was completed on paper and processed manually by the state. This week, the AGED announced they’ve implemented an online brand label registration system, which will reduce the amount of time for brand label registration from several weeks to several days.

In the first month of the new system, 23% of all renewals were completed online, AGED reported via press release.

The online system makes the process more efficient for AGED employees, too, reducing the number of employee work hours dedicated to brand labels. AGED also emphasized that going online reduces the cost of processing expenses; there are no additional costs to the state.

For more information on new label registration or renewing current labels, visit the AGED website.

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