New Belgium gives the world the Ben & Jerry’s beer it’s been waiting for

A combo bottle opener/ice cream scoop in front of the New Belgium, Ben & Jerry’s collaboration beer, Salted Caramel Brownie Brown Ale // Photo by Joseph Alton

Admit it, somewhere in your brain, whether it’s the deepest depths of your subconscious or the very front of your frontal lobe, there exists a craving for a Ben & Jerry’s beer. It’s OK, you’re among friends, you can come clean.

New Belgium Brewing and Ben and Jerry’s Ice Cream have peered into the collective human psyche and created the Salted Caramel Brownie Brown Ale that will hit store shelves in early November.

The story behind the collaboration is best told by the companies themselves:

“When two B Corps come together, delicious ideas are created. Our mutual dedication to use business as a force for good means you get to enjoy this brown ale laden with chocolatey, salted-caramel, vanilla goodness. inspired New Belgium and Ben & Jerry’s to create an ice cream-inspired beer. We knew that our combined efforts could demonstrate to a whole country of beer-lovin’ ice cream fans that corporations have a responsibility to champion local causes and global issues.”

The “local causes and global issues” the beer supports: reducing climate change’s effects on winter sports and local economies. That’s the mission of Protect Our Winters, a non-profit that will receive a percentage of the sales of the beer.

The Growler got a chance to try the beer today ahead of its official release. It pours a rich, just-transparent brown with a slightly copper-colored head. A full nose of cocoa is the first thing to greet the senses and the flavor is a nice balance of sweet (chocolate and vanilla) and toasty (nutty, caramely, and roasted malt) that leans a little more to the sweet side.

The Mill Post Bottom Graphic


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