Northern Brewer and Pints for Prostates team up to promote men’s health

pints for pro

Northern Brewer and nonprofit group Pints for Prostates have partnered and are using a new homebrewing kit to raise awareness of prostate cancer and help those affected by the disease.

Homebrew Strong combines Northern Brewer’s customary Belgian Golden Strong Ale with the powerful antioxidant properties of green tea.

The beer will benefit both those who brew it (antioxidants) and those who receive assistance from the portion of the proceeds that goes to Pints for Prostates.

Pints for Prostates is a grassroots campaign that “uses the universal language of beer to reach men with an important health message.” Founded in 2008 by beer writer and prostate cancer survivor Rick Lyke, the campaign raises awareness among men about the importance of regular health screenings and early detection by making appearances at beer events, social networking, and pro bono advertising.

In addition to the green tea-infused beer kit, Northern Brewer is also launching a new line of Homebrew Strong products, including apparel, pint glasses, growlers, and bottle caps. A portion of proceeds from each item sold benefits Pints for Prostates.

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