Craft beer franchises a growing U.S. trend

the casual pint

Each Casual Pint market features hundreds of options for customers to create their own six-packs. Locations also offer at least 22 taps, for growler fills or in-house pints. This “more is more” strategy is a growing trend in craft beer around the U.S. // Photo via The Casual Pint

The growing popularity of craft beer is obvious in many ways. The number of craft breweries is higher than it ever has been in U.S. history. More restaurants are featuring food and beer pairing menus. The Brewers Association reported a 16% increase in overall craft beer retail in 2015.

Another indicator is the expansion of such places as The Casual Pint, a craft beer market franchise.

The first Casual Pint opened in Knoxville, Tennessee, in 2011, and boasted over 400 types of beer, in bottles and cans, for “craft your own six-packs,” as well as on tap, for growlers and on-site pints.

In 2012, the second location, in downtown Knoxville, opened. Then, in 2014, the business started franchising, expanding within Tennessee and beyond. Its tenth location recently opened in Ohio; it will soon be followed by locations in Alabama, Arizona, Kentucky, Nebraska, North Carolina, South Carolina, and Texas. By the end of 2016, some 25 locations will be operating.

Each Casual Pint market features more than 400 types of beers. An ever-changing tap wall will feature at least 22 taps; in some markets, it’s as high as 36 varieties, depending on the number of local breweries. Customers are able to get growlers to go or enjoy the beer on site. Many locations also feature food options.

There are currently no Casual Pints planned for Minnesota.

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