In our Conservation Issue, we outlined a few ways you can help reduce food waste. One is to get produce via farmers markets and CSAs, which accept a greater degree of cosmetically damaged, though still entirely edible and nutritious, fruits and vegetables. This “ugly” produce is otherwise rejected from most major supermarkets, thrown into landfills, and contributes to greenhouse gas emissions.
Wal-Mart, the largest grocer in America, is now experimenting with selling ugly produce. They’re launching sales of weather-dented apples at a discount in 300 of its stores in Florida. This comes on the heels of the mega-chain marketing “Spuglies” — a brand of weather-damaged potatoes — in its Texas stores in late April.