Every can of Bent Paddle beer includes a reminder for drinkers to “Paddle Responsibly.” For its newest beer, however, the popular tagline is being updated to read “Pedal Responsibly” in promotion of a different outdoor activity—biking.
Bent Paddle is partnering with Duluth-based outdoor furniture company Loll Designs to create Lollygagger Pale Ale, a West-coast style pale ale with a charitable mission. Five percent of the beer sales sales will benefit Cyclists of Gitchee Gumee Shores (COGGS), a nonprofit that seeks to improve cycling opportunities in Duluth and Superior, Wisconsin.
According to a press release, the money raised from the beer sales will help COGGS reach its goal of building the Duluth Traverse—a multi-use, single-track trail that is purpose-built for mountain biking and completely traverses the entire 26-mile long city of Duluth. The ultimate goal of the project is to create the first 100+ mile system of single-track all within an urban environment.
Bent Paddle and Loll aren’t strangers when it comes to collaborating with each other—Loll produced the brewery’s tap handles and beer flight boards. The Lollygagger can features a profile view of a chair from Loll’s Lollygagger Collection.
“Traditional collaboration beers typically feature the efforts of two breweries,” Colin Mullen, co-founder of Bent Paddle, said in a press release. “We are excited to collaborate with community partners on this beer instead. This project highlights the sense of community that we have been fortunate to be a part of, and we are excited to share our efforts with everyone.”
Lollygagger Pale Ale is currently available at Bent Paddle’s taproom and will begin showing up in cans at liquor stores in the coming weeks. In addition, Bent Paddle and Loll are hosting a Lollygagger Pale Ale launch party on Wednesday, July 8, from 6–11pm at Bent Paddle’s taproom, 1912 W Michigan St in Duluth. There will be live music, food, and a special Lollygagger cask.