Stroh’s beer was a fixture in Detroit from 1850 until 1985 when the brand ceased production in the city. Now, after a more-than 30 year hiatus, a Stroh’s beer will be be once again brewed in the Motor City.
Pabst Brewing Company, which owns the Stroh’s beer brand announced that Stroh’s Bohemian-style Pilsner will be brewed at Brew Detroit in Detroit’s Corkctown neighborhood, and will be released this August.
“Stroh’s is Detroit,” said Dan McHugh, CMO of Pabst Brewing Company. “By reintroducing Stroh’s Bohemian-style Pilsner and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit.”
Stroh’s Bohemian-style Pilsner earned the highest awards at the World’s Fair in Chicago in 1893. The new Stroh’s Bohemian-style Pilsner is inspired by a Stroh’s recipe from the late 1800s.
“The beer is a crisp, balanced pilsner with a floral aroma, subtle hop spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt,” said Brewmaster Greg Deuhs. Pabst Brewing Company has been bringing other classic beer brands back to life in recent years, including Ballantine and Old Tankard Ale.
Stroh’s Bohemian-style Pilsner will be available in specially designed 12-ounce bottles and on draft in Michigan restaurants, bars, and retail stores beginning August 22.