Summit Evolves Brand Identity With New Packaging Art

Summit rebranding

Summit rebranding

ST. PAUL, Minn. Summit Brewing Company announced their release of new packaging art on all varieties of Summit Beer today. Summit partnered with Duffy & Partners, who have 30 years of history working in the spirits category, with big names such as Jim Beam, Brewery Ommegang, Herradura Tequila, Grassini Family vineyards, and Bacardi. Together they created new visual stories you can find on each bottle throughout 2014. The visuals are specifically aimed toward the intimate stories of Minnesota landmarks and the ingredients that make Summit unique. The final product illustrates the brand’s evolution while celebrating the place it calls home.

Summit has been busy within the last year. Mark Stutrud, the President and Founder of Summit says “Within the last year, we’ve released several new beers, double our capacity with a cellar expansion, and bought a new space for warehousing, offices and, eventually, a canning line. We’re evolving during and exciting time for the craft beer industry, and our brand reflects that evolution.”

Check out their entire brand new look here

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