August Schell Announces a New Genre of Beer: German Craft

The Brewer’s Association’s definition of craft beer is meant to be a guide for consumers to navigate the ever-expanding craft and “crafty” beer selections at their local liquor store, bars, and restaurants. But for New Ulm, Minnesota’s August Schell Brewing, the definition’s strict stipulations that a brewery be “Small,” “Independent,” and “Traditional” to be considered “craft,” … [ Read more]