The Brewer’s Dilemma: Are hard seltzer and NA a trend or the future of the industry?

Ask any market researcher in 2015 to define the future of craft beer and the answer would have been “more beer.” Craft brewing was soaring, with brewery numbers overtaking the pre-Prohibition era and a veritable flood of SKUs hitting liquor store shelves. Ask that same economist about the future of beer in 2019 and the … [ Read more]

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