The Unnecessary Categorization of Everything (Or Why I Love Shibuya Crossing)

My buzz has completely worn off. Throwing back Asahi, Japan’s rice beer equivalent to Budweiser, the entire 12-hour flight over seemed like a good idea at the time, but now, standing in line at Japanese customs, I was beginning to rethink my decision to make friendly with the flight staff. When you’re flying with a … [ Read more]

Q&A: The Birth of Saké

From October to April, a group of men live an almost monastic existence in a brewery in rural northern Japan. Awake at 4am, they steam 2,600 pounds of rice every morning. They tend to yeast starters, polish the rice, and watch it slowly bubble and ferment. They’re sticking to the traditional hands-on ways of making … [ Read more]

Asahi Group Holdings announces plans to buy Grolsch and Peroni

Japanese beverage maker Asahi Group Holdings Ltd will submit a bid as early as next week to buy SABMiller PLC’s Grolsch and Peroni beer brands for as much as $3.41 billion, reports Reuters. If accepted, it would be the biggest overseas beverage acquisition ever by a Japanese company. Indicative offers are due in mid-January, with hopes … [ Read more]