Transparency. It’s the new buzzword among consumers demanding to know what’s in their food and brands showing off their ever-shortening lists of ingredients. Packages are dotted with more stamps and badges than ever, but that doesn’t mean the average shopper truly gets a clear idea of how their food was made. “A stamp on your … [ Read more]
The Packaging of Craft Beer, Part II: Retailing
September 29, 2014 by Leave a Comment
Last issue, we discussed how breweries approach their package design. In Part II, we find the beer on shelves. But where? In the cooler or on the warm floor? How does a package influence what a retailer will stock? “Every brewery wants you to put all their beer in the cooler,” says Todd Taylor. “It … [ Read more]
