Battle of the Cinnamon Whiskeys

Sazerac is suing Jack Daniel’s for using “Google searching advertising to ‘confuse’ consumers and ‘divert’ Fireball sales to its own Tennessee Fire variant,” reports Law360. The lawsuit accuses the company of purchasing keywords that cause consumers searching for Fireball to be shown pages for Jack Daniel’s Tennessee Fire whiskey instead. It also states that Jack Daniel’s … [ Read more]

Bourbon: Not Just for Breakfast Anymore

Bourbon has come a long way. By Chris Strouth Baseball. Jazz. Comic books. Bourbon. While this is a recipe for the most awesome day ever, it’s also a list of distinctly American art forms. These things are unique to the United States. We made them, defined them, and then exported them to every other country. … [ Read more]

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