Greg Hall goes on record about the sale of Virtue Cider

Following the sale of Virtue Cider to Goose Island and A-B InBev, co-founder Greg Hall spoke with Michael Kiser of Good Beer Hunting. In the candid interview, Hall speaks about the company’s struggles, how the cider industry is changing, and why he decided to partner will Goose Island. Read the interview at

A-B InBev acquires majority stake in Virtue Cider

Anheuser-Busch InBev announced it is purchasing a majority stake in Fennville, Michigan’s, Virtue Cider. The cider company was started in 2011 by Stephen Schmakel and Gregory Hall, former Goose Island brewmaster and son of founder John Hall, after Hall stepped down as brewmaster following A-B InBev’s acquisition of Goose Island. According to Brewbound, the sale of Virtue Cider was … [ Read more]