Fulton and Wheaties beer collab gets the Jeopardy treatment

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Minneapolis’ Fulton Brewing Company teamed up with General Mills last August to create “HefeWheaties,” a limited release Hefeweizen that was an ode to the famous Breakfast of Champions. Last night that collaboration was immortalized in Final Jeopardy-style.

According to Fikklefame.com’s recap of the show, none of the contestants answered the question correctly (one wrote down “General Mills,” one wrote “Kelloggs,” and the third wrote “Grape Nuts”).


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