The Growler Magazine is proud to announce the launch of a brand new kind of beer festival series, never before seen in Minnesota or the U.S.—Unlabeled: A Blind Tasting Beer Festival.


Similar to other beer festivals, Unlabeled will allow attendees the chance to sample dozens of beers from different breweries. The twist? The tasting is 100 percent blind and only one specific beer style will be poured at each event in the Unlabeled series. Each beer will be “unlabeled” and guests won’t know which brewery made each beer until the end of the event during the grand reveal.


At Unlabeled No. 2, which happened on Friday, September 20, at Upper Landing Park in St. Paul, attendees sampled 48 Minnesota-made Oktoberfests and used the custom Unlabeled app (soon to be available for Android and iOs) to rate each beer’s aroma, flavor, appearance, mouthfeel, and overall impression, according to the Beer Judge Certification Program (BJCP) style guidelines. 


Fun and informative, the Unlabeled series of events are the perfect opportunity for seasoned beer drinkers to test their palates and for craft beer newbies to get acquainted with Minnesota breweries and specific styles of beer.

Past Events

No. 2 Oktoberfest
Sept. 20, 2019
Sampling from 5:30–9:00pm
Upper Landing Park, St. Paul

Attendees sampled and judged 48 Minnesota-made Oktoberfests according to the BJCP style guidelines using our custom Unlabeled app. See the results by downloading the Unlabeled app or in the October issue of The Growler.

No. 1 Hazy IPA
July 18, 2019
Sampling from 5:30–9:00pm
Upper Landing Park, St. Paul

Attendees sampled and judge 48 Minnesota-made Hazy IPAs according to the BJCP style guidelines. See the results by downloading the Unlabeled app or in the August 2019 issue of The Growler.

Taste, Then Rate

Download The Growler’s FREE custom Unlabeled app to rate beers at each Unlabeled blind tasting. 


At Unlabeled No. 2: Oktoberfest, attendees will judge the best Oktoberfest beer made by a Minnesota brewer. Brewers had the ability to submit their beers under the two popular substyles of Oktoberfest and attendees will judge those beers according to the following BJCP style guidelines: 4B. Festbier and 6A. Märzen.


Wondering what the difference is? Take a look at our Anatomy of Oktoberfest infographic below.

Unlabeled No. 2 will feature Oktoberfests from dozens of different Midwest breweries, broken up into separate flights of 4 beers for your sampling pleasure. Each of our event’s sampling stations will serve 2 flights, which will be color-coded to help keep you on track. We’ll be revealing our highest rated beer just after 9pm!

1. Grab your Flight Paddle on your way in the front gate and head towards the shortest sampling line.

2. Find the Flight Station on the app. As you approach the Flight Station, find the station’s corresponding color in your app.

3. Fill Your Flight Paddle. Once it’s your turn to grab your flight, you’ll receive 4 beer samples labeled A–D. Match each sample with the corresponding slot on your flight paddle.

4. Taste the Beer. Here’s the fun part–find some space in the park to taste your “A” sample, and then tap beer “A” from the corresponding Flight Station on your app to rate it.

5. Rate the Beer. You have two different rating options, Overall (For a faster, one-step rating) and Detailed (For a more in-depth review based on the same categories the pros use). Add any extra notes for yourself if you need!

6. Repeat Steps 4–5 for all the beers on your flight paddle, and then head back to Step 1. Have fun!


Yes. No one under the age of 21 will be allowed to enter in the event! This includes designated drivers, volunteers, and vendors. No children, toddlers, infants or strollers are permitted. No one will be admitted without a valid photo I.D. (no exceptions).

In order to rate each beer, it is necessary to download our custom Unlabeled app. Don’t have a smartphone? You can download, print, and rate beers during the event using paper scoresheets on the BJCP website.

No, this is a brand new event series presented by The Growler Magazine with the main goal of education. Each Unlabeled event will feature Minnesota-made beers from a single beer style and guests will blind sample and rate each beer according to the BJCP style guidelines. The goal is educate guests on different styles of beer and to give them an opportunity to shed any biases they may have for a brand in order to focus on what’s really important—the quality of the beer in the glass. 

No. In order to keep the tasting 100 percent blind, brewery reps will not be pouring the beer at the event. 

All of the beers and the winner of Best of Show will be revealed near the end of the event in the Unlabeled app and publicly over the PA. 

A list of ingredients for each beer has been provided by each breweries. Beers with lactose, tree nuts, or peanuts will be marked as such at the Flight Station and in the app. Unless otherwise denoted, all beers available for sampling contain gluten. 

Online (follow links above) and in person during regular office hours at The Growler offices, 360 Toronto St., St. Paul, MN 55102 (Cash Only)

Only if there are still tickets available. We will announce a sell-out on The Growler’s social media channels. Be sure to check there before going to the venue without a ticket to ensure that one will be available to purchase.

The event will be held outdoors, RAIN OR SHINE. No refund due to weather. Please prepare for the elements. Check back closer to event time for a map of the event grounds.

Entry to the event, a souvenir tasting flight paddle, and dozens of samples of Minnesota-made Oktoberfest. Admission also includes access to some of Minnesota’s favorite food trucks, entertainment, and beer education areas.

Yes, designated driver tickets are $20. Designated drivers are welcome to bring sealed or empty bottles of water into the event and can enjoy the non-alcoholic refreshments available at a designated booth, marked on the map. Designated drivers MUST be 21+.

Yes, several food trucks will be on-site during the event. Food does not come with the price of admission.

Yes, the venue is wheelchair accessible, although please note that this is an outdoor event and many aspects of the event are on the grassy area of the park.

No. Only service dogs are allowed. Service animals must be harnessed, leashed, or tethered, unless these devices interfere with the service animal’s work or the individual’s disability prevents using these devices. In that case, the individual must maintain control of the animal through voice, signal, or other effective controls.

  • Attendees MUST have a driver’s license or other government issued form of I.D. verifying legal drinking age of 21+.
  • Attendees must be properly and appropriately attired.
  • No pets (aside from properly leashed service animals)
  • Guests will get one souvenir flight paddle for the event. Replacement paddles are $7.00.
  • Drink Responsibly, Know Your Limits.
  • Pace yourself, this is a sampling event!
  • Beware of “Driving While Intoxicated Laws” and plan accordingly.
  • We reserve the right in our discretion, to remove any individuals for including but not limited to intoxication, fighting and rudeness. You will be escorted out of the event without refund and not allowed back in!
  • Promotional photos and video will be taken at the event & you grant permission for your likeness to be used.
  • I can’t go to Unlabeled anymore. Can I get a refund? All sales are final and there are no refunds or exchanges. 
  • I can’t go to Unlabeled anymore and want to give my tickets away, but they have my name on it. Do I need to change the name? No, the name on the ticket doesn’t matter for entry. Whoever uses the ticket just needs to be 21 years old or older with a valid ID.
  • How can I buy a Designated Driver ticket if the regular tickets are sold out? Unfortunately, once regular tickets are sold out, DD tickets are sold out too. This is because we have reached maximum capacity for the event space.
  • Will tickets be available at the venue on the day of the event? Only if there are still tickets available. We will announce a sell-out on The Growler’s social media channels. Be sure to check there before going to the venue without a ticket to ensure that one will be available to purchase.

All other ticket related questions can be directed to:

ETix Customer Service: 1-800-514-3849

Ticket Buyers

For assistance with any issues concerning tickets you have purchased, please call# 800-514-3849. Help Desk Hours: Monday–Saturday 8AM–7PM CST; Sunday 11AM–7PM.